Play Taxi Media Launch

Play Taxi Media launched at a party held at the Spoke Club in Toronto. A Vancouver-based company that partnered up with Touchmedia will be bringing interactive advertising to a taxi cab near you.

play taxi media

Play Taxi Media

I had mixed feelings; there’s potential to be entertained if you’re stuck in traffic and don’t have a book with you, but on the other hand, it just feels like yet another avenue in which to be inundated with advertising.

My favourite aspect of the event was the flip book booth. There was a tickle-trunk-like box of hats and boas you could wear when they took a series of photos. The photos were printed and clipped together into a fun flip book. I hadn’t seen this at an event before and thought it was a nice twist on the static photo booths.

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